Piece of Writing Final Improved

          Energy drinks, as the name clearly states, are supposed to give you a “boost” of energy. Basically, the difference between an energy drink and sport drinks, soft drinks or regular drinks are the ingredients. What energy drinks have that most other drinks doesn’t have, is a high dose or percentage of sugar and caffeine. Sure, Coca-Cola and Pepsi have caffeine and sugar but a can of 480ml does not have 27g of sugar. 27 grams is about 10 teaspoons of sugar! That’s about 5 sugar cubes per can mixed in with caffeine and other “boost” like ingredients like inositol which is part of the b vitamin group, yet not a vitamin. The effect that sugar gives you in such a concentrated amount and the danger is that it accelerates the production of adrenaline by a lot, just that it lasts for a moment and then it disappears. Inositol is designed to trick the body to think it´s a vitamin process it quicker and send it to important cells in the body. Inositol´s main function or design is to help relay messages within cells in the body (accelerate movement artificially. Within this chemical and others in the energy drinks like taurine and sodium chloride ionic bonds are formed to create the energy drink.

        These chemicals of course have an impact on the body that is supposed to give you the boost of energy. If you take a look at the ingredients in both Rockstar and Monster, you would get the impression that an energy drink is a blend between a soft drink and a nutrition drink; and people that have tried the drinks say the same to the taste. They say that the taste in these drinks fall into medicinal or molten sweet tart alike. Like the ingredients, manufacturers say that the energy drinks do give you extra help on endurance and physical performance while most professional doctors strongly disagree. They all say that the energy drink works on its high amount of caffeine and that the other ingredients are not a boost for you, but for the caffeine itself working on the body. Caffeine works by blocking the job of adenosine. Adenosine is a chemical produced by the brain for sleep. When it is blocked, the neutrons in your brain are fired, tricking the body to think it’s an emergency and releasing large amounts of adrenaline, causing your eyes to dilate and causing the liver to release a lot of sugar into your bloodstream for energy. While it causes all this, it also affects a chemical in the brain´s pleasure system, called dopamine, making the body think it has much more energy than it really does. All this chemical energy is produced to create mechanical energy in the body´s movements and capacities at the moment.

      Since caffeine in these drinks is so pure and has a large effect on the body, it is not recommended for children under 12 years old, pregnant women or people with heart disease. The effect on the heart that the drinks may produce is dangerous for small children since their weak and little heart may not be able to hold the power of the boost. Since babies inside whoms receive what the mother consumes, it is dangerous for their hearts. They do not have the capacity for even a small zip of these drinks. On the other hand, children that are tall and about above 13 or 14 years old can handle these but not excessively. One every once in a while is ok, as long as no kind of addiction is produced and they are moderate with their servings and portions.

    Covering some of the dangers in these drinks can´t is easy so it has to be very hard on the companies and their marketing strategies. For Monster, I think their technique is truly amazing. They basically don´t hide secrets of the drinks, they simply diverse the attention from the bad things. By hosting motocross events and designing accessories and motor bikes, they show the public what´s good about monster and how it helps worldwide athletes and stunt drivers like Travis Pastrana who landed the first double backflip! For Rockstar, I dislike their strategy. They truly hide their ingredients and the bad things about the drink. Monster simply doesn’t talk about it unless their asked, Rockstar acts as if they had no idea. As well, they only sponsor athletes, but they don’t host or show major interest in the sports that they are trying to sell their product through.

     Overall, it has been decided. The winner of our epic battle is Monster. Their market is diverse, drawing attention to sell the drink indirectly. The drink also contains less amount and pure caffeine along with artificial flavoring and food coloring. Monster is heading to the top of energy drinks and is trying to make it less unhealthy, that gave it the grand winning prize!