Energy drinks, as the name clearly states, are
supposed to give you a “boost” of energy. Basically, the difference between an
energy drink and sport drinks, soft drinks or regular drinks are the
ingredients. What energy drinks have that most other drinks doesn’t have, is a
high dose or percentage of sugar and caffeine. Sure, Coca-Cola and Pepsi have
caffeine and sugar but a can of 480ml does not have 27g of sugar. 27 grams is
about 10 teaspoons of sugar! That’s about 5 sugar cubes per can mixed in with
caffeine and other “boost” like ingredients like inositol which is part of the
b vitamin group, yet not a vitamin. The effect that sugar gives you in such a
concentrated amount and the danger is that it accelerates the production of
adrenaline by a lot, just that it lasts for a moment and then it disappears.
Inositol is designed to trick the body to think it´s a vitamin process it
quicker and send it to important cells in the body. Inositol´s main function or
design is to help relay messages within cells in the body (accelerate movement
artificially. Within this chemical and others in the energy drinks like taurine
and sodium chloride ionic bonds are formed to create the energy drink.
These chemicals of course have an
impact on the body that is supposed to give you the boost of energy. If you
take a look at the ingredients in both Rockstar and Monster, you would get the
impression that an energy drink is a blend between a soft drink and a nutrition
drink; and people that have tried the drinks say the same to the taste. They
say that the taste in these drinks fall into medicinal or molten sweet tart
alike. Like the ingredients, manufacturers say that the energy drinks do give
you extra help on endurance and physical performance while most professional
doctors strongly disagree, since it blocks a substance.When it is blocked, the
neutrons in your brain are fired, tricking the body to think it’s an emergency
and releasing large amounts of adrenaline, causing your eyes to dilate and
causing the liver to release a lot of sugar into your bloodstream for energy.
While it causes all this, it also affects a chemical in the brain´s pleasure
system, called dopamine, making the body think it has much more energy than it
really does. All this chemical energy is produced to create mechanical energy
in the body´s movements and capacities at the moment.
Since caffeine in these drinks is so pure
and has a large effect on the body, it is not recommended for children under 12
years old, pregnant women or people with heart disease. The effect on the heart
that the drinks may produce is dangerous for small children since their weak
and little heart may not be able to hold the power of the boost. Since babies
inside whoms receive what the mother consumes, it is dangerous for their
hearts. They do not have the capacity for even a small zip of these drinks. On
the other hand, children that are tall and about above 13 or 14 years old can
handle these but not excessively. One every once in a while is ok, as long as
no kind of addiction is produced and they are moderate with their servings and
portions.
Covering some of the dangers in these
drinks can´t is easy so it has to be very hard on the companies and their
marketing strategies. For Monster, I think their technique is truly amazing.
They basically don´t hide secrets of the drinks, they simply diverse the
attention from the bad things. By hosting motocross events and designing
accessories and motor bikes, they show the public what´s good about monster and
how it helps worldwide athletes and stunt drivers like Travis Pastrana who
landed the first double backflip! For Rockstar, I dislike their strategy. They
truly hide their ingredients and the bad things about the drink. Monster simply
doesn’t talk about it unless their asked, Rockstar acts as if they had no idea.
As well, they only sponsor athletes, but they don’t host or show major interest
in the sports that they are trying to sell their product through.
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