Commercial Analisis

http://www.youtube.com/watch?v=UNEbBWkJiUU

This is a commercial for Red Bull, an energy drink. It´s logo is that it makes you fly. In the commercial, it uses the "Heroe´s" point of view by showing him drinking Red Bull and then performing a 269 feet jump in a rally car. This is an awesome technique, for me at least, because it pretends that it acutally makes you fly when he jumps. The voice used in the commercial also helped because it was an exciting voice, but at the same time serious...so it was awesome. Ethos: the author had a convincing voice, and the character showed no fright when he was jumping.  Pathos: an anouncer like voice was used, with real competition fiilm, which gave it a thrill to the mood. Logos: no stadistics were used, but it showed a really shocking event in rally history; a 269 foot jump!